Debbi Dachinger (How to Develop Best-Selling Authors)

Debbi Dachinger is an internationally best-selling author whose passions extend beyond creating page-turning books.

Dachinger is also a radio and TV personality who developed a nationally syndicated podcast called Dare to Dream, which has been nominated for two People’s Choice podcast awards. 

Her list of accolades stretches even further than that, but for Dachinger, her ambitions include more than just padding her resume with recognition from various media outlets. 

That’s because Dachinger is committed to helping other entrepreneurs establish their personal brands, and it is why she now mentors others by teaching them how to achieve the public attention she has become familiar with. 

Part of that process includes guiding her clients through the book writing process, a journey that Dachinger says is a great way for artists to solidify their place in the hyper-competitive business and creative markets.

Years ago, when Dachinger started writing her first book, Dare to Dream: This Life Counts, she had no idea that she would be able to reach more people who would relate to her message, or that it would be the beginning of her brand’s skyrocketing ascent.  

“I wrote the first book because I had a radio show called Dare to Dream,” she says, then explaining how she had been receiving a lot of fan mail from people around the world who became inspired to pursue their own creative endeavors after listening to her radio show.  

Dachinger says that while she was grateful for the adoration she received due to her radio show, she also mentions that many people didn’t understand that through hearing other people’s success stories, she then underwent a creative renaissance of her own. 

“Their responses were impacting me. I realized I was doing something really good in the world. My voice was being heard and people were using it to create beautiful things, and that inspired me,” she says. 

All of this helped mitigate some of the stress Dachinger was feeling as she worked toward completing her first book. 

“Writing your first book is so daunting,” Dachinger says. “You don’t realize what you’re getting into, how deep it is, or how much it takes. You think it’s going to be simple, but it was a big project without a lot of leadership.”

“I’m very proud of it though because I’m a perfectionist. I didn’t just send it out into the world. I felt that everything had to be done to perfection with the editing and the content. I read so many drafts of it before I felt really good.” 

After her first book was published, Dachinger took a hiatus from writing to recharge her creative organs and focus on the other aspects of her brand. 

It wasn’t until several years later that her inspiration returned.

Dachinger says the timing of her decision to pick the pen back up and continue writing was perfect because she realized the first book had not fulfilled her and that there was more she could offer her audience by publishing a second book.  

“I took years of being interviewed on webinars, summits, radio shows, and podcasts and had that heavily transcribed and edited. It took on various subjects; everything from money to relationships, travel, and how we feel about ourselves,” she says of that second book’s narrative. 

Dachinger laughs because she calls the second book, entitled Wisdom to Success: The Surefire Secrets to Accomplish All Your Dreams, an epic due to its 494-page length, but for those who have read Wisdom to Success, the adjective epic describes more than just the duration of the book.  

“It was interesting because it set me up in a way that I never anticipated, and that was that people started coming to me and asking questions about how they could write a book and do what I was doing,” Dachinger explains. 

Following the initial print run of Wisdom to Success, Dachinger took the expansive list of people who had reached out to her in search of guidance and parlayed that into a book coaching business. 

Her business has now evolved into an entity that not only helps authors write and publish their books, but also brand themselves through public appearances on radio shows, podcasts, and even speaking engagements. 

While Dachinger is proud of the way her business has unfolded, she says she takes more pride in helping people overcome hurdles that prevent them from writing their own books and reaching their potential. 

“Many people have an inspiration to write, but they don’t know where to start. Having a roadmap is really important,” she says, which is one reason why having a mentor like Dachinger has been crucial to so many writers accomplishing their literary goals. 

In addition to Dachinger consulting authors on the overall book writing process, it is also her keen insights regarding the actual writing of the manuscript that has kept industry professionals consistently coming to her for help.  

One example of how Dachinger helps people is when clients come to her with bullet points of what they want to write, but they don’t know how to supplement these ideas or add an intriguing narrative that will keep readers engaged and clamoring for more. 

To combat the bullet point dilemma, Dachinger advises her clients to turn their bullet points into chapters, a tactic she says has a profound impact on clients because they then begin to envision the book in smaller segments, as opposed to an overarching narrative that needs to be pandered to. 

In addition to the aforementioned impediments, Dachinger says she then sits down with clients to try to infuse an artistic flair that often has to be coaxed out of them. 

“A lot of people don’t know how to begin and end a chapter,” she says. “They don’t know how to write a page-turner. They don’t know how to make their book stand out from everything else that is out there on the market.”

“It’s important that if people are going to take on a project like writing a book that they have their own voice and a unique point of view.”

For Dachinger’s clients, this mindset also bleeds into the marketing of the book. Before her clients do a radio interview or jump on a podcast, she advises them to work diligently toward understanding what their message is so that they can accurately convey that information and deliver value to an audience. 

“In whatever subject you are talking about, what makes you different? What are you giving that no one else can give?” Dachinger tells her clients in these instances. 

That being said, in recent years Dachinger has had to adjust how she markets her services to entrepreneurs whose followers are transitioning away from consuming books and becoming more partial to visual and audio consumption.

Dachinger insists she remains unwavering in her fidelity to the value of written works, but she also says that not every business owner or creative type is destined to engage in a literary pursuit. 

“I don’t think everyone needs to write a book. The process is exhausting for entrepreneurs and I believe we each have a certain path where our voice is best heard and our personality is best exhibited,” she says. 

And of course, there is no shortage of mediums to choose from when it comes to deciding where to upload content. Whether it is a podcast, YouTube channel, or TikTok account, there has never been such a wealth of platforms for people to spread their messages through. 

But if a book is part of your plan, Dachinger stresses that the process has to be taken seriously and that there has to be a driving force behind that decision.  

“If your path happens to include a book, write a good one. Have it really well edited, get a great book cover, hire a ghostwriter like Quentin if you don’t have your own initiative, but have a great story or idea,” she advises.

The book ideas that Dachinger is referencing don’t have to be revolutionary, but they need to be laced with an idiosyncratic perspective in order to become distinctive works of art. 

Doing so is no easy task, but in many cases, authenticity is a writer’s best chance at finding their voice. 

“That’s something that I work with my authors on,” Dachinger says. “Whether it is their first book or the fifth book, the objective is for them to find a unique voice that they never had before.” 

“Being authentic is about learning to love writing. Some people come to my class and don’t enjoy the process, but by the end they will tell me that they cannot wait to sit down and write.”

For as many people who enlist the services of Dachinger and flourish, there are also some who struggle to transfer the grandiose thoughts floating in their imagination onto a computer screen or a piece of paper. 

Dachinger attributes this to writers fearing judgment from a general populous who, to be fair, can be extremely scrutinizing. 

Regardless of how the masses may perceive a book, Dachinger says it important to persevere and finish the book writing process, adding that the only way for the individual to circumvent the negative thoughts centered around fear is to write that which they find to be most frightening. 

“Write what you are most afraid to write. Put down what you are most afraid to share. That’s where you are going to find the audience because you were brave enough to share something so personal,” she says. 

This is what separates a manuscript from a story, and it is also why those currently occupying the social limelight have experienced the success that they have, because they have been able to connect with their audience in the most authentic way possible. 

Explains Dachinger:

“Often the people in our society who you see stand out, whether that’s celebrities, athletes, or authors, those are people who take this enormous chance to tell it like it is and be who they really are. They stop worrying about what everybody is going to think. They stop being concerned about how they are going to be received and instead turn off all of that and channel what it is they really have to say; what their heart and soul came here to talk about.”

“The interesting thing about all of us is that we inherently feel so different and separate from others when in fact that’s what makes us so beautiful. That’s the story we need to tell.” QS

To learn more about the book writing process from Debbi Dachinger, visit her website today

Looking for a new book to read? 

Pick up Quentin Super’s first novel, The Long Road North

Quentin Super is also a ghostwriter. 

Curious about what exactly a ghostwriter does? 

Click here to learn more, then watch this one-minute video for even more information!


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