Zach Gunderson is the owner of Xylo AI, a software company that builds infrastructure for businesses using AI.
You can’t escape it.
AI that is.
It’s rampant, more popular than those Krispy Kreme donuts back in the mid-2000s, the ones that made millennials like me salivate over the prospect of getting a sugar-laden treat every Saturday morning.
Answering whether AI is legit, or just a fad, like jorts, is tricky.

Some think it will go full-blown Arnold and eliminate us from the ecosystem once it realizes we are impeccably flawed creatures.
Others liken it to the motor vehicle that propelled human travel forward.
Either way, AI seems inevitable.
“Inevitable is an interesting word because I think the inevitability is already here,” says Zach, an AI supporter who leverages the technology to help entrepreneurs get to the next level.
Air fryers, electricity, Ozempic, tuna casserole.
All these inventions either have or are currently revolutionizing the way people interface with the world.
“This [AI] is another one of those shifts, and when it happens, it tends to lift all boats,” Zach proclaims, and even though we may be in the midst of another society-altering invention, the denizens of the world have yet to fully embrace the mystical AI.
“It takes a while,” Zach adds.
Coexisting with a force that speaks and listens, yet is not human; well, yeah, I think Rick the plumber from down the street should be skeptical.
“It’s a good thing that it will take time, because then we can collectively figure out the best way to use AI,” Zach tells me via cell phone, his voice recognizable, today, but one day, maybe I won’t be talking to the real Zach, because his pet droid will have hijacked his brain.
Pardon the aggressive cynicism, but I recently saw a thumbnail on one of Joe Rogan’s videos that indicated mankind is doomed once 2027 arrives.
Zach then tells me that some of the bigger AI companies may be employing a strategy called regulatory capture.
“That’s where they try to scare the public, to get some regulation so that people can’t compete with them,” he explains.
Wait, a large entity utilizing scare tactics to accumulate more market share?
Say it aint so.
Hearing this makes me want to quarrel with one of those robots from the Will Smith thriller, I, Robot, but then I envision breaking my hand as my fist weakly connects with the metal cheekbone of a machine that perfectly pronounces my name.
“AI is definitely not sentient,” Zach later says.
Yes, you can ask AI for dating advice, or request that it orders you a double pepperoni from the joint down the block, but I’m told that because it’s essentially a really smart computer, it struggles with the whole emotional intelligence bit.
“Look, leaving the cave was scary as well,” Zach reminds readers, implying it’s time for us to exit our respective comfort zones and go buy a robot that looks like Megan Fox from Best Buy so that we never have to vacuum again.
Sure, people perished while thinking they could fly, and that big luxury boat hit an iceberg in the middle of the night 100 years ago, but that was in the name of progress!
I still think Rose had room for Jack on that floatable mahogany door made by ProVia, but you see, Jack had to take one for the proverbial team.
There also would have been no other way for James Cameron to produce such a moving film.
And you know, “progress” as they call it, well that’s not cheap.
If you’re not willing to go ask that Midwest 6 who waitresses at Denny’s out on a date, well then you will never get married and progress.
I think this is what Zach is trying to say, albeit less comedically.
Because there is nothing comedic about building out infrastructures for business owners and generating significant piles of revenue.
Specifically, if you’re a small to mid-size business owner “that likes to move fast, but currently have older processes in place,” then you should stop reading this article and call Zach over at Xylo.
For some, the idea of developing automation hurts their thinking muscle, and some brains are still wired like it’s 1997 and everything runs off a beige white desktop, but guys, if you need a sales system to be built, or an administrative booklet to be written, maybe Zach and his intelligentsia army can assist.
“I’ve always been a process improvement guy my whole career,” Zach says.
“I love to find a process, sink my teeth into it, and figure out how to make that process better.”
Historically, after inking a deal with Zach, clients can expect their infrastructure will take several weeks to be constructed.
One month lead time is not uncommon, and some projects have reached the three-month mark.
It all depends on the sophistication of the systems and processes that are being manufactured.
“That’s one of the reasons we do better, is we can go way faster than a traditional development shop,” the Z mentions.
“What would take them [someone else] six months, we can do in one.”
Adds Zach:
“I can make the AI dance for you, and do what you ask it by configuring it to your needs and wants.”
A smaller, local outfit, Xylo AI is nimble, untethered by the constraints of a board of directors or shareholders.
“You’re going to get better service and more responsiveness from us, and better results,” he says.
In the coming years, one can reasonably expect Zach and Xylo AI to continue their ascent up Mount Capitalism, a journey that will see them add more engineers to their team, and build a scalable platform for financial advisors.
Says Zach:
“Getting that to launch is a big part of my goal as well.” QS
**
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