Rosie Vo is the owner of Queen Nails, a nail salon in Coon Rapids.
Originally from Vietnam, Vo grew up near Saigon, a massive city that is currently home to nearly ten million people.
As a child, life for Vo wasn’t easy, her everyday experience a far cry from the first-world luxuries so many of us mindlessly take for granted.
“There was a lot of poverty,” Vo says of her childhood.
“We didn’t have much growing up. We worked hard, and we worked a lot, but there wasn’t much offered in the way of education because we, along with many others, simply couldn’t afford it.”
In 1990, Vo and her family immigrated to the United States, and it quickly became apparent to Vo that her new home was nothing like Vietnam.
“There is a huge difference between the two countries,” she emphasizes, citing the free public education as a major factor.
“Here in America you also have the opportunity to change lives, and I also feel safe and protected in this country.”
Beyond that, Vo relishes the professional opportunities available to anyone, regardless of their preexisting social class or network.
“Even if you don’t start with much, you can build and get to the point where you eventually have more,” Vo notes.
“Back home in Vietnam, those opportunities simply don’t exist.”
With upward mobility and meritocracy often at the forefront of American entrepreneurism, it’s no surprise that 25 years ago, Vo’s family decided to open a nail salon.
“Initially, I was helping my family on a part-time basis, but over time I realized how much I love talking to people, and doing nails was a great way for me to be able to interact with many different types of people and earn money,” says Vo, who seven years ago went on her own and started her LLC, Queen Nails.
Today, Vo specializes in all things nails, including:
Manicures, pedicures, and all the accessories that come with that type of self-care.
“Plus, if someone is having a graduation party or a birthday, I could do nails that are themed for that event, or any other occasion,” Vo says.
At present, Vo’s clientele is diverse, but she also says that her customer base tends to be composed primarily of those who are looking for a first-rate nail technician, not only in terms of safety and quality, but also in overall customer experience.
“People who work in offices, or those who are business professionals, they come to see me a lot because of the type of service I can offer,” says Vo, whose prices usually start at $45 for a one-hour manicure/pedicure, and then increase depending on what specifically a client is looking for.
As for what makes Vo unique, she makes her clients feel welcome and cared for when they enter her Coon Rapids studio because she can seamlessly communicate with her customers, which sometimes does not happen at other nail salons.
“With me, the customer comes first,” Vo insists.
“Whenever I meet with someone, the goal is to find out what they’re looking for and then give them what they want.”
Adds the kind and friendly Vo:
“That’s really what business is all about, is finding out where someone has a need and then helping them get what they want.”
Beyond the ability to deftly communicate with her clientele, Vo also is diligent in the way she operates her nail salon.
Rarely do her appointments extend beyond the 60-minute mark, and if they do, Vo will communicate that to her client, as well as the clients she is slated to meet with next.
“What I’ve found is that sometimes in the nail industry, the service component is severely lacking,” Vo mentions.
“People are busy, and they don’t want to wait for service, and so while I’m doing everything I can to make the person feel comfortable, I’m also very conscientious of time and not wanting to waste any of my clients’ time, or the clients who I have coming in after them.”
Little things like this have led to big results for Vo, who then doubles down on her commitment to exemplary customer service.
“Listening intently and communicating effectively: those are two skills I excel at, and that’s why my business is sustainable,” she humbly says.
“That alone doesn’t sound unique, and it’s not supposed to, because again, when you consider all of the nail salons who either cannot or will not do that, then just being able to provide that goes a long way with my customers.”
As we move further into 2025 and beyond, unsurprisingly, Vo will remain dedicated to offering outstanding nail services to her clients.
“I do good, honest, quality work,” Vo says, before touching on the importance of her BNI networking group, which has been instrumental in allowing her to evolve as a business owner.
“Every week I go to BNI and agree to abide by their code of ethics. When it comes to doing business with whoever I am referred to, I take that seriously, and I think my customers can feel and appreciate that when they come in and get their nails done with me.” QS
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