Tiffany Larson (Keller Williams Classic Realty)

Tiffany Larson is a REALTOR with Keller Williams Classic Realty and leads the Guiding You Home Team. 

But that’s not all she is. 

Larson is also charismatic, humble, honorable, and humorous, albeit in a self-deprecating way. 

When asked why she got into real estate, the answer is rather straightforward. 

“Why not?” she says with a jovial laugh, as if deciding to become a realtor is the equivalent of casually ordering takeout on a Friday. 

Yet, behind Larson’s comedic sensibilities, there is a relentless woman who is motivated not by commission checks, but by serving clients in a meaningful and impactful way. 

Rewind nineteen years, and it’s 2006. 

Larson has entered real estate with the sole purpose of being an investor. 

“I actually obtained my real estate license to help with my investments, and not to get into sales,” she says from behind her mahogany desk, but today’s interviewee doesn’t appear to be someone who accidentally attained success. 

Fast-forward back to the present.

It’s 2025.

The masses wail over interest rates and insufferably high housing prices. 

Perhaps there is merit to their complaints, but despite the meteoric rise in real estate prices, transactions are still happening at blurring speed. 

It’s why ace realtors like Larson are able to build businesses, even in trying times. 

For reference, not too long ago, Larson did 100 transactions in a calendar year, which is like an NBA player making the All-Star team, meaning only consummate real estate professionals put up those kinds of numbers.  

“You have to be a self-starter. You have to want to be successful,” Larson says, noting how not just anyone with a real estate license can produce at that clip. 

“If you’re sitting back and waiting for somebody else to make you successful, that’s only going to take you so far.”

For the incredibly driven Larson, shouldering the burden of performance isn’t challenging. 

A former member of the Air Force, Larson excels at solving problems and effectively communicating with a vast array of people. 

“In real estate, you also have to be humble and open to learning from other people,” she says, and even though she could talk for hours, Larson’s ears are just as active as her vocal chords. 

Attentive listening, understanding market trends, late night phone calls. 

It’s all part of Larson’s arsenal, but most crucially, she wins upstairs, her mind the secret weapon that allows her to endure constant unpredictability. 

“Not everyday is Christmas in real estate,” she proclaims.

“There will be days and stretches that are anguishing, and they will make you question what you’re doing because so much of this industry is out of your control. As a professional, you have to be willing to endure.”

Again, nineteen years in, and if real estate seems like it takes an exacting toll on its agents, remember this:

Realtors are dealing with the general public.   

“People are complicated,” Larson reminds us.

In that sense, clients have their own unique set of circumstances that they have to navigate, and it is imperative that realtors understand that an ideal outcome is whatever is best for a client. 

“Years ago, I used to go into meetings with this powerpoint presentation that showed why I was qualified to represent someone,” Larson shares. 

“Now, I go in with a notepad, and I’m trying to learn all about what my clients wants and needs are.”

Adds the seasoned and sagacious Larson:

“My clients are trying to get somewhere. Maybe they are trying to buy their first home, or sell an estate. Either way, I’m here to serve them, and the focus is always on them, and not on what I want out of the transaction.”

In residential real estate, emotions run high. 

These properties, in some cases, have transcended generations.

Real estate is also extremely expensive, and for most people, tying themselves to a property for hundreds of thousands of dollars is terrifying, even if they don’t openly admit as much. 

“It’s my job to learn what is really driving my clients; their why,” Larson says. 

“Often people are masking their emotions with something else. They may be scared or there may be something they don’t want you to know, but when you take time to sit down and connect with people, you often can read through that and help them navigate that uncertainty.”

Of course, not all realtors will do this, and some aren’t even capable of hitting on the human element that so often accompanies real estate transactions. 

The sun may be out on this warm May morning, but Larson is also radiating, exhibiting a confidence that one can’t find in a book or on YouTube, but rather through years of experience facilitating homes.  

“People want to hire someone who is confident,” says Larson, an enchanting blend of competence and humility attached to her diction.  

“The confidence I have comes from so much time spent learning and going through transactions, to the point where I have a really solid understanding of this business, and of people.”

That last point is key, because without kindness, compassion, and a commitment to help others, I wouldn’t be sitting across from Larson in her Coon Rapids office. 

In fact, I’d probably be buying a jelly donut from Kwik Trip. 

“If people don’t feel like they can trust you, or that you aren’t looking out for their best interests, they will not hire you to be their realtor,” Larson says.

“Simple as that.”

For Larson, she’s already arrived as one of the preeminent realtors in the Twin Cities. 

Therefore, it’s not really about what’s next for Larson because she has already achieved so much.

And while she still has no plans to reduce the amount of people she can help, she does eventually want to get into coaching in order to elevate those who face the obstacles she has already surmounted. 

“It’s hard to give up that connection with individual clients, but I also really enjoy helping people accomplish their goals, professionally,” says Larson, who is attracted to the notion of having a more flexible schedule and spending more time with her kids. 

“For example, wherever my son may be, I want to be able to get on a plane to go see him.”

Fortunately, Larson has invested in a manner that likely will allow her the autonomy to be location-independent. 

“When you work hard, you eventually want to get to the point where you can have that life you dreamed about,” Larson says.  

“That’s where my husband and I are at right now, and so I’m going to do whatever I can to expedite and facilitate that lifestyle within the next decade.” QS

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