Mason Riedesel is a real estate agent with Real Brokerage in the Twin Cities.
Originally from Madison, South Dakota (population 6,097), Riedesel relished living in a town where everyone knew each other, and crime was sparse.
“People who grow up in Madison will leave, but then they tend to come back when they want to raise their kids,” Riedesel says.
“That speaks to what kind of city that Madison is.”
A gregarious and congenial individual with the uncanny ability to light up any room he enters, Riedesel is also a sports fan.
In high school, he routinely went to Savers, a thrift superstore, to buy sports paraphernalia.
When he wasn’t strutting around Madison in a Vikings jersey, he often could be found on a wrestling mat, pummeling his opposition on account of his innate strength.
In fact, Riedesel, who first stepped onto a wrestling mat at age three, earned a spot in the state championship tournament his senior year.
“I’d like to say that I spent a lot of time studying when I was in high school, but academics was not my priority back then,” Riedesel recalls.
“No one thought I was going to become a doctor or an accountant,” he adds with a smirk.
After high school, Riedesel left Madison and enrolled at St. Cloud State University in Minnesota.
When he arrived on campus, he didn’t have his life mapped out, but he knew he wanted to work with the public.
“I always wanted to go to college in Minnesota, and then after living there and graduating from St. Cloud State, I knew I wanted to stay here,” he remarks.
Although Riedesel wanted to remain in Minnesota, first he wanted to satiate his desire for adventure, so in the spring of 2017, he and a close friend decided to ride their bicycles from St. Cloud all the way to Portland, Maine, a trip that took seven weeks and covered approximately 1,800 miles.
“YOLO,” Riedesel says when asked why he did it, because we do indeed only live once.
“My friend and I were sitting back and we both agreed that there wasn’t a better time to do the trip than at that moment. We didn’t have jobs and we didn’t have a lot of money, but we had time, and lots of it.”
Adds Riedesel:
“In retrospect, I’m so thankful that we did decide to go on that trip because as the years passed, life got busy, and if we didn’t do it then, I don’t know when we would have done it.”
When Riedesel dismounted from his Salsa Marrakesh in Portland, Maine, he then boarded a train and returned to St. Cloud, where he soon secured gainful employment as a fleet manager for a local trucking company.
For the next six years, Riedesel negotiated and brokered deals with drivers around the country, but in late 2023, Riedesel’s adventurous spirit returned, and he left St. Cloud in order to move to the Twin Cities and focus on becoming a real estate agent.
To some, Riedesel’s professional pivot feels daunting, but when you consider how much the Madison native had already bet on himself, the move then seems rather appropriate.
Having seen his grandparents develop a real estate portfolio back in South Dakota, Riedesel knew there would be opportunities, provided he was willing to do the work.
“I learned a lot from my grandparents about not only how to spot a deal, but also how to take pride in what you own and maintain it so that it appreciates,” he explains.
Riedesel also had an associate back home who owned upward of thirty doors, and Riedesel frequently helped clean out units after a tenant vacated.
“Because he [the associate] owned so much real estate, I saw good properties and bad properties. Sometimes cleaning out a place was easy. Other times it was terrible because the tenant destroyed the place, but I was never afraid of hard work, so whatever they needed done, I did that,” Riedesel says.
“It really reinforced how important it is to value and cherish your property.”
Those experiences, combined with his impressive ability to engender good faith with just about anyone, has Riedesel appearing primed for a long career in real estate.
“Much like with cycling, the thing with real estate is you have to start. That’s the approach I took with getting my license and now helping clients, and it has served me well,” he says.
“This is also the same concept that I relay to my clients, is just how crucial it is to make moves in real estate. I would never advocate for someone to assume unnecessary risk or do something they’re not comfortable with, but the beautiful thing with real estate is there’s a lot of opportunity, and if you’re willing to take a calculated risk, more often than not, it can work out in your favor.”
Under the tutelage and mentorship of one of the Twin Cities most prominent realtors, Caleb Carlson, Riedesel is armed with perhaps the best support staff a new real estate agent can ask for.
And just like Caleb Carlson, Riedesel is humble.
He doesn’t proclaim to be something he’s not.
Rather, he simply wants to help clients buy and sell real estate using the skills he has acquired over his lifetime.
“I want to help my clients get what they want, but I’m not someone who’s going to proclaim to be the Twin Cities best realtor,” Riedesel acknowledges.
“I help people buy and sell properties, and I try to do that with honesty and integrity. Yes, people want someone who is skilled and competent, and I can certainly offer that, but they also want someone who is authentic and looking out for their best interests, and so that’s who I strive to be.”
At present, what makes Riedesel unique is his book of business isn’t massive, and consequently he has ample time to dedicate to his modest clientele.
As time passes and Riedesel presumably ascends, the demand for his attention will increase, but his commitment to the clients he serves will never waver.
“I’m all in on my clients right now,” Riedesel emphasizes.
“That focus will never change, even as I continue to refine my knowledge and gain experience that over the course of time will prove invaluable to the people that I am serving.”
Adds the jovial and perpetually optimistic Riedesel:
“With real estate, I really enjoy what I do. I love helping solve people’s problems and facilitating their ideal outcomes. Moving forward, as long as I prioritize my clients and their well-being, then everything else will work itself out.” QS
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