Daniel Felt (Constant Social)

Daniel Felt is the owner of Constant Social, a marketing agency that helps businesses expand their reach and generate revenue from social media. 

Originally from Litchfield, a small town 90 minutes from the Twin Cities, Felt’s graduating class consisted of 125 other people, and the only bus line that ran through town was called Hicks.  

“That should tell you all you need to know about Litchfield,” Felt jokes. 

“But in all seriousness, growing up, my family was very close. My siblings were my best friends, and we worked hard, but we were also very frugal. We literally cried over spilled milk. That’s how tight finances were.”

An adept swimmer, after high school Felt took his aquatic talents to Mankato, where he was recruited to join the university’s swim team.

When he wasn’t refining his backstroke, Felt was studying to become an elementary school teacher, until he was told that his skillset outpaced his future profession.  

“They told me I was probably going to be a principal because of my leadership and communication skills,” Felt recalls, but he didn’t want to navigate the complexities of public education, so he changed majors and earned a degree in business. 

Since leaving Mankato, Felt has started and continued to operate four businesses, the most notable arguably being Kura Home, an air duct cleaning and routine home maintenance service business located in Golden Valley that was founded in 2016. 

Felt says that in 2018, the rapidly rising Kura Home began investing heavily in social media, the goal being to limelight the company in a way few if any of their competitors were doing.  

“Since then, social media has been a very large revenue generator for Kura Home,” Felt notes. 

“Every day, we are getting between $1,000 and $2,000 of business from people who saw us on Instagram or Facebook.”

With the ascension of Kura Home, Felt anticipated that he would be devoting much of his time to that endeavor, but once other business owners saw how well branded Kura Home was online, they sought out Felt’s marketing wisdom. 

Hence, the advent of the aforementioned Constant Social.  

“One client became two clients, and then two clients eventually became ten clients,” Felt says. 

“From there, we continued to organically acquire more clients, to the point where it became a full-fledged business.”

Dentists, chiropractors, roofing companies.

Any business that is compelled to expand their online presence can benefit from Constant Social’s services, but surprisingly, there are still companies in 2024 who are reluctant to invest in cultivating an online brand. 

“It’s crazy that companies aren’t online because by being active on social media, you’re telling Google what your business is doing and where you want to do it,” Felt starts. 

“By creating this type of content, you are also establishing yourself as a subject matter expert, and that’s who people ultimately hire, is experts.”

With so many people rushing to Google for answers, it would be prudent for companies to meet their potential clients where they are searching. 

Moreover, being active on social media is also an effective way to find referral partners for your business. 

“If you are an orthodontist, a great referral partner for you is a dentist, so what we recommend is to follow all of the dentists in your area and routinely engage with their content,” Felt shares. 

“Over time, that’s likely to build a relationship, and then if the people you are engaging with eventually start to follow you and your content, then just like with going to a BNI or networking meeting, you are creating an organic relationship that can lead to future referrals.”

A flight school in Maui and a company that helps chiropractors collect funds from insurance companies. 

There literally is no limit on who Constant Social can help stand out in the highly saturated landscape of online real estate. 

At the same time, Constant Social doesn’t want their clients to publish generic content that is devoid of meaningful information. 

“We’re trying to put a megaphone in front of your brand and then broadcast that out to your target audience,” Felt emphasizes. 

“But we’re not going to inundate your audience with corny songs or dances. Instead, we’re going to put valuable and informative content in front of them that will also serve as a future driver of revenue.”

For context, not all social media platforms were created equal. 

At present, Facebook appears to be the most reliable source for sales. 

Instagram is good for increasing popularity, and LinkedIn owns B2B transactions. 

Still, Felt believes that being active on all three sites, as well as YouTube, TikTok, and a host of other platforms is vital to creating long-term brand recognition, and saving money.  

“There is so much power in social media, and it’s ultimately a more budget-friendly form of marketing,” he says.  

“Instead of putting out yard signs or buying billboard space, a business owner can literally advertise and disseminate their message online to a wide array of people at the click of a button, for free.” 

Adds the cerebral Felt:

“There has never been a time before in history where companies had this much access to their customer base, and in that sense, by not taking advantage of online platforms, so many potential clients are being lost.”

On a practical level, when Felt works with his clients, he encourages them to sit down and create short videos that answer 50-75 of their clients’ most frequently asked questions. 

In turn, Constant Social can post clips that bring value to a customer’s audience, and appeal to SEO algorithms. 

Right now, partnering with Constant Social is still a relatively affordable investment. 

On the low end, packages start at $299 per month. 

“With that lower price point, we’re focusing on geotagging photos and equipping clients with the skills to post their own content,” Felt says. 

For $2,000 per month, clients can expect a much more comprehensive package that includes complete content management from Constant Social. 

That being said, Constant Social can service all different kinds of budgets. 

In fact, Felt says the average package sold at Constant Social is around $750 per month. 

More crucially though, whether you work with Constant Social or not, there is a cost for not posting content on social media.  

“Falling behind,” Felt lists as the biggest loss companies suffer when they are apathetic to the demands of social media. 

“So many people are not integrating technology into their businesses because they don’t want to take that extra step and added expense to market themselves, but the companies who do this are ultimately going to win, simply because they’re going to be in front of more people over the long-term.” 

Adds the Litchfield native and current Delano resident:

“The average person spends about three hours a day on social media, and if you can consistently get in front of them, then when they need your services, you are top of mind, and in a lot of ways, companies can’t afford to not compete for that type of real estate.” 

If wading through the mercurial nature of social media seems daunting to business owners, consider that platforms like Facebook and Instagram are still in their infancy, especially when compared to past forms of brand awareness and marketing.

“Twenty years ago you could buy the largest ad in the Yellow Pages and you would be good to go because you would be in front of so many people,” Felt explains.   

“But now, if you are not regularly posting online, people look at that and question if you are a legitimate business. It may sound silly, but that’s how much social media has become a part of our everyday lives, and if you’re not actively participating online, then people forget about you, and arguably, your business becomes irrelevant.”

If 2024 has been any indication, the cost of goods and services only continues to increase.

Trips to the grocery store leave more of a dent in the average person’s wallet, and if that stings, consider that in the coming years, megacorporations in Silicon Valley may try to grab more revenue by charging entities to post on their platforms. 

“I wouldn’t be surprised if in the next couple years Facebook starts charging business profiles $20 a month to post,” Felt deadpans.  

“It’s hard to envision that now, but that’s how valuable online marketing is on these major platforms, and if that cost to post ever becomes a reality, there will be a lot of business owners who will wish they had started branding themselves on those platforms earlier.”

Looking ahead, Felt would like to see Constant Social attract more clients, and based off the early results his company has seen, it’s likely this desire will soon become fulfilled.  

“Social media isn’t going away anytime soon, simply because people spend so much time every day scrolling on their phones,” Felt acknowledges. 

“That, coupled with the fact that at Constant Social we have had very high customer satisfaction has me optimistic that we will continue to expand and evolve over the coming years.” QS

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