In December 2023, author Sam LaCrosse released his second book, Toxic Immaturity: Reclaiming the Masculine Identity from Those Who Seek Its Destruction.
The book follows Value Economics: The Study of Identity, an Amazon best-seller that was the antidote to the fraudulent and destructive self-help industry that runs unchecked on the internet.
More specifically, Value Economics gave readers a positive framework from which they could create a sustainable identity, without compromising their true beliefs.
After nearly a year on the market, LaCrosse’s debut book both empowered and alienated consumers, which is an inevitability whenever a creative boldly seeks to challenge the mainstream status quo.
“The book did what it was supposed to do,” LaCrosse says of Value Economics.
“It had an impact, and many different people had a lot of different perspectives on the book. Ultimately, the good outweighed the bad, and that’s all you can hope for with these types of things.”
While Value Economics didn’t catapult LaCrosse into literary glory, it did establish him as a talented and competent writer, and set the stage for his second book, Toxic Immaturity, a 400-page work of art that outlines how too many modern men have failed themselves, and society at large.
“This [fledgling masculinity] was a large problem that no one was talking about,” LaCrosse says.
“I wanted to know more about why no one was paying attention to things like the stratification of the college admission rate between men and women, or to the large percentage of working-aged men who simply checked out of the workforce.”
At the same time, LaCrosse didn’t approach this project purely from an academic lens.
Having experienced firsthand just how many men (particularly young men) are aimless and without purpose, LaCrosse sought to curate a book that would diagnose the issues men had indirectly and sometimes unknowingly fostered, while simultaneously offering actionable advice to individuals that could reverse the downward spiral many men are currently embroiled in.
“I thought that as a society, if we continued to go in this direction, we were going to break something in an irreparable way that would cause severe damage,” LaCrosse notes.
Of course, LaCrosse, like many, didn’t want to see masculinity annihilated, at least on a systemic level.
“I want to have children, and I want to live in a future where if I am blessed enough to have boys, they will grow up in a world that is better than the one I inherited,” the Austin, Texas resident says.
Still, for as many gems as he drops in Toxic Immaturity, what makes the book unique is that LaCrosse is not writing from a position of superiority.
In fact, he doesn’t claim to have an easy remedy to the masculinity crisis that has afflicted so many men.
“I don’t have a simple solution to the problem,” LaCrosse deadpans.
“I don’t know how to fix men. Just like climate change or economic inequality, there is no easy answer. If there was, this issue would have been rectified already, or at least hopefully it would have.”
But despite not having an all-encompassing solution, LaCrosse does offer several steps men can take to reclaim their role in society, the most important of which includes having the courage to stand up for themselves and the truth.
“In almost every way, men have allowed their downfall to happen,” he insists, noting how with movements like women’s rights or civil rights, those groups doubled down on their stances and eventually persevered.
But men haven’t done that.
Instead, far too many have crumbled in the face of adversity, particularly as society has allowed asinine and inexplicable social justice movements masked as “progress” to bleed into everyday life.
“The number one theme in Toxic Immaturity is agency and responsibility, and again that is on an individual level because that’s ultimately how things get done,” LaCrosse explains.
“It’s not on women to fix men and it’s not on the government to fix men. It’s on men to stand up straight, throw their shoulders back and get to work, and right now, in our culture, too many men are simply unwilling or unable to do that.”
But again, Toxic Immaturity was not penned by someone who claims to be above the very real challenges and vulnerabilities that men face.
In several instances throughout the book, LaCrosse interweaves personal anecdotes about his own shortcomings, particularly with women, to humanize himself and showcase that no one is invincible.
“I am not the epitome of masculinity,” LaCrosse admits.
“I want to make that clear by highlighting the fact that I succumb to the same problems that every other man does.”
That in itself is a testament to LaCrosse’s greatness as a writer, because far too many authors gloss over their shortcomings in order to pedestalize themselves and hopefully garner adoration.
“I want to punch myself in the face harder than I punch anyone else in the face,” LaCrosse lists as the reason for exploring his less glamorous moments throughout the book.
“I don’t think it’s fair that people go after others without undergoing a thorough self-examination.”
That last sentence, that call for introspection, is key, because in LaCrosse’s third book, slated to be released in late 2024, the courageous creative is taking aim at some of the most wayward movements of our society.
Having personally read the intro to his third book, in which LaCrosse expertly and articulately decimates a woman with all her mental faculties for claiming to be autistic in order to achieve online relevance, it’s possible that his upcoming project may just launch LaCrosse into the same stratosphere as Douglas Murray and Abigail Shrier, two revered journalists currently at the forefront of the fight for common sense.
“Book three is the most difficult and ambitious project I have undertaken,” emphasizes LaCrosse, who is seeking to discover just how far progressive agendas will go before society simply destructs.
“Like I said earlier, we’re really close to breaking a lot of things in America, and I want to do my part to ensure we don’t reach that point.”
Adds LaCrosse:
“The people who were enraged by Value Economics and Toxic Immaturity will undoubtedly be upset by this next book.”
“I’m not a provocateur, although I can promise you that this book will rub some people the wrong way, but I think writing this book is necessary in order to tap into the core of several of the controversial topics that our society is currently navigating.”
Beyond his literary pursuits, LaCrosse has also opened the Value Economics Academy, an idea that originated following the release of his debut novel and a critical conversation with his father.
“My dad said there was one massive problem with the book [Value Economics],” LaCrosse says of the project that was an Amazon best-seller in two different categories and landed him in Forbes magazine.
That issue that his father is referring to was his belief that amid all the valuable insights his son offered in the book surrounding values and their importance, there wasn’t actionable advice that could help those yearning for a stable foundation.
Hence, the eventual creation of the Value Economics Academy.
“The overall mission of the Value Economics Academy is to help ambitious professionals, particularly men in their twenties, reclaim or develop a value-based identity that will allow them to achieve their goals,” LaCrosse says.
“The world will get better one value-oriented and principled person at a time, and Value Economics Academy can expedite that process.” QS
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